Terms & Policies
Cookie
Policy
Welcome to The Arkk Alliance and our website at www.thearkk.co.uk (our “website”). Our website uses cookies to remember your preferences and help you obtain the right information. Cookies also allow us to see how our website is being used.
WHO IS THE DATA CONTROLLER?
A “data controller” is a person or organisation who alone or jointly determines the purposes for which, and the manner in which, any personal data is, or is likely to be, processed. In this sense, The Arkk Alliance Ltd, 1 Chapel Court, Holly Walk, Leamington Spa CV32 4YS, and/or The Arkk Alliance Wealth LTD, First Floor, 20-22, Station Rd, Knowle, Solihull, B93 0HT, depending on the mandate, (“The Arkk Alliance”, “we”, “us”, “our”) is the data controller. If you have any questions about cookies or about data protection at The Arkk Alliance in general, you can reach us by email using hello@thearkk.co.uk with “Data Protection” in the subject line.
WHY DO WE HAVE A COOKIE POLICY?
In accordance with the UK’s Privacy and Electronic Communications Regulations (“PECR”) and the EU`s Privacy and Electronic Communications Directive (“PECD”), we need to inform you about the cookies we use and obtain your consent when using certain types of cookies, namely functional, performance, analytics, and advertising cookies.
WHAT IS A COOKIE?
Cookies are text files containing small amounts of information which are downloaded to your device (e.g. computer, smartphone, electronic device which accesses the internet) when you visit a website. Cookies can be useful because they allow a website to recognise a user’s device, preferences and generally help to improve your online experience.
WHAT TYPES OF COOKIES DO WE USE?
There are three types of cookies that we use, necessary cookies, analytics cookies, and marketing cookies. These cookies perform different functions as explained below, above the relevant cookies sections.
- Necessary Cookies
Necessary cookies are essential in order to provide you with the services you request on our website and in order that we can comply with legal obligations. We do not need to ask for your consent in order to use these cookies as without them we would not be able to provide the services requested by you. These are always active on the website.
- Analytics Cookies
Analytics cookies collect information about things like how many people visit our website, what parts of the website people look at, and how many new visitors we have to the website. These cookies help us to monitor how effective our website is and to improve it, tailoring it to our visitors. Analytics cookies are only used if you consent to it in our Cookie Consent Tool.
- Marketing/Advertising Cookies
Marketing cookies help us provide you with personalised and relevant services or advertising and track the effectiveness of our digital marketing activities. They are capable of tracking your browser across other websites and building up a profile of your interests. This may impact the content and messages you see on other websites you visit. Advertising cookies are only used if you consent to it in the Cookie Consent Tool.
CONSENT
Necessary cookies will always be active on your device, but we ask for your consent to place analytics and advertising cookies and other similar technologies on your device. If at any time you want to change your cookie settings, including withdrawing your consent to this processing, we would encourage you to do this via the links below. You may need to refresh the page before the changes to the settings take effect.
THE COOKIES WE USE
Google Analytics
We use Google Analytics, a web analysis service of Google. Google Analytics uses a specific form of cookie, which is stored on your device and enables an analysis of your use of our website. The cookies set by Google Analytics for measurement are different for each visitor (i.e. there is not a single Google Analytics cookie ID that is used on all sites using Google Analytics). The information about your use of our website generated by the cookie is generally transmitted to a Google server in the USA and stored there.
Google uses this information on our behalf to analyse your use of this website in order to compile reports on website activities and provide additional services related to website and internet use. The IP address transmitted by your browser in the context of Google Analytics is not merged with other data. In the configuration of Google Analytics, we ensured that Google receives this data as a processor and is therefore not allowed to use this data for its own purposes. The use of this service is based on your consent.
In relation to the data transfer into the USA Google’s processing agreement for Google Analytics, can be read here. You can disable tracking by Google Analytics with future effect by downloading and installing the Google Analytics Opt-out Browser Add-on for your current web browser following this link.
Pixel Cookies and Tags
We use so-called Pixel Cookies and Tags (“Pixel Cookies”). A Pixel Cookie is an advertising tool and typically consists of a JavaScript code snippet that allows us to understand and track visitors’ activity on our website. For this purpose, Pixel Cookies collect and process information about visitors of our website and the device used (so-called event data).
Event data collected through Pixel Cookies is used for targeting our advertisements and improving ad delivery and personalised advertising. For this purpose, the event data collected on our website by means of Pixel Cookies is transmitted to the relevant operator of the Pixel Cookie and, in part, also stored on your device. However, this only happens with your consent, and we and the relevant operator of the Pixel Cookie are considered joint controllers. Nonetheless, for the subsequent processing of the transmitted event data, the relevant operator of the Pixel Cookie is the sole controller.
For more information about how the relevant operator of the Pixel Cookie processes personal data, including the legal basis on which they rely on and how you can exercise your rights, please refer to the following Privacy Policies: Facebook and Instagram.
HOW TO BLOCK COOKIES AND THE CONSEQUENCES OF THIS
If you want to block all cookies, you may be able to do this through the settings in your browser for each browser you use and each device you use to access the internet (Google Chrome, Mozilla Firefox, Microsoft Edge, Opera, Safari).
We also offer a Cookie Consent Tool when you first visit our website. This tool allows you to specify your preference about cookies. You can accept or reject them or access this Cookie Policy before giving your consent to cookies or rejecting them. This permits you to make an informed decision about the cookies we use. You are free to accept or reject cookies, but note that after rejecting them, browsing our website might be less user-friendly and the relevant content might be affected.
In addition, if you do not wish to participate in advertising personalisation or retargeting/tracking you can object to behavioural advertising at the following websites: Your Online Choices, Digital Advertising Alliance of Canada, Network Advertising Initiative, AdChoices the European Interactive Digital Advertising Alliance (Europe only), Facebook Ad Settings and Google Ad Settings,
HELP AND COMPLAINTS
If you have any questions about this policy or the information we hold about you, please contact us by email using hello@thearkk.co.uk with “Data Protection” in the subject line.
CHANGES
The first version of this policy was issued on Monday, 4th of November 2024, and is the current version. Any prior versions are invalid, and if we make changes to this policy, we will revise the effective date.
Keep up to date with the Arkk team,
our services and helpful resources.
Keep up to date with the Arkk team, our services and helpful resources.